Spreading the Risks, a history of insurance in the United States, is an American business story told in a straightforward style by an industry insider and leader. It chronicles the history and development of the commercial insurance industry against the backdrop of changing social, political and economic imperatives from colonial times to today.
Told from his vantage point as an industry veteran and retired CEO of the insurance brokerage Alexander & Alexander, John A. Bogardus Jr. set out to preserve the institutional memory of the business, recording a history and providing context for industry developments. Spreading the Risks is the most complete account to date of the history of insurance brokerage in America; it offers valuable lessons for insurance and business professionals.
In the foreword, Joseph J. Ellis, Pulitzer Prize winning author of Founding Brothers, calls it "a paradoxical and fascinating story of how the boisterous energies of the marketplace were rendered safe, how risk taking became more prudent, how the economic jungle was tamed."
(ISBN 1-889274-16-x; Illustrated, Index, 408 pages. $35.)
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